Marketing Strategies for photographers in times of CORONA
Community based meetup in front of OYO Rooms after post an online invite
Sometimes back I wrote about SEO and WordPress marketing. Being a photographer I realised it was important to learn the basic tricks of the trade. Ever since then I continued to build my skill having an interest in technology and marketing strategies for photographers . So, today in present times of Corona it has become even more imperative to pursue digital marketing. There are two ways to look at it in my opinion
a) Content Marketing will become more important just as basics of life. Startups are now reducing burn, and will realize in order to acquire and engage with customers they will have to focus more towards other form of marketing.
b) The bigger companies which are still cash rich may use this opportunity to support their marketing strategies by pushing for digital marketing. This would include online campaigns, CRM activities and supporting online programs with offline activities.
This holds so much opportunities for photographers. S what immediate and long-term marketing strategies are you planning as a photographer?
Here are a few, I am focusing on
#1 Video based Marketing
Videos have been in vogue past few years. But now it has become more pertinent than ever before. Youtube has been a favourite for ad spends after it lead to a higher engagement. Narrowcasting is possible through the channel and companies had been making campaigns and playing it on the channel. But videos are now also being utilized in the Apps. Startups are finding novel ways to engage, attract and gain attention.
For me short videos are good enough to gather attention.
#2 Beyond influencers
I think building a community is difficult. Whoever builds a loyal community will have a competitive advantage. Hence, at OYO Rooms as well, we were trying to build an online community and succeeded to a certain extent (especially Instagram)
However, building community takes time and those who are immediate metrics may not find this appealing. Beyond influencers does not mean they are not important. They still will hold a appeal in their targeted segment. However, a lot many folks have a story to tell and are willing to share it online.
For me, instead of spreading on all social media platforms, focus on one or two which works well for you and build a leadership there. Follow it up with your platform (which could be a website) to engage with your well-wishers.
#3 Communication holds the key
What you write, how you communicate and how you respond is so critical. This is more of a hidden work and sometimes thankless, but so critical. Considering there are so many channels for marketing, it is a must to keep uniformity in communication and keep communication aligned. Plus offer real value, keep it genuine and totally avoid spamming.
I am always finding market is short on visuals. Hence companies in stock imagery are doing well. However, it makes sense to continuously invest in visuals. More and more companies are now going beyond the usual imagery. Hence as a marketing strategy, photographers can continue to invest in their portfolio as well as build their archive on cloud.
#5 Interconnecting marketing channels
It makes sense to not think of any marketing channel in a silo. One’s go to marketing strategy is after all keeping in mind the budgets, the overall strategy and goals. So, I try to link channels with each other while keeping a balance.
This however is the tip of the iceberg. Building and executing marketing strategies for photographers is all about digging deep. Would love to hear about how you are executing your marketing strategies in current times.