getting the word out
After coming back from trip to Bikaner ,I started working on some of my marketing materials. I wanted to do this since long and it had been long pending process.This process included getting new logo, visiting cards and promotional cards for photography done.
front and back for promotional card on photojournalism
I already had in mind what I wanted to have. I divided the promotional material into five odd categories and then got things printed for each and every category
i) editorial photography
ii) travel features
iii) for clients such as NGO’s and development firms
iv) Portrait category
v) Corporate work
For the logo, I decided to work on my signature . It took time on working on the placement of it on the card ,but finally I am happy with the result
It had been over 2 years since I last worked on photography visiting cards so it was time to rework that aspect of my branding. The most difficult aspect for making such a thing was choosing the right paper. After a few hit and trials I finally decided to go for semi matte paper both for photography promotional mailers and visiting cards. They proved a bit expensive than i originally imagined, but I guess good product needs good marketing . And adds value to your commitment and your beliefs.