Hemingway and social entrepreneurship notes from Bihar
Just back from Bihar and within a day I feel the pinch of missing action. So I decided to watch the movie “Hemingway and Gellhorn “ and was fascinated by their lives. Anyone who seeks adventure, world travel, real on field action, high life and passion should watch this movie. After all its part of Hemingway life we are talking here.
Gellhorn was a discovery to me . I never knew her work or her personality before ,but did my research after watching the movie. She seems equally fascinating as Hemingway and had the ability to take him on word by word
One definitely got to check Hemingway ‘s place of stay in Cuba. How I wish to stay in such a hideaway is enormous .
“Every man’s life ends the same way. It is only the details of how he lived and how he died that distinguish one man from another.”
― Ernest Hemingway
“Courage is grace under pressure.”
― Ernest Hemingway
Contrary to the popular belief, Bihar has progressed quite a bit though. There’s a prominent decline in corruption, improvement in infrastructure and focus towards general improvement. Still, each trip to Bihar is quite a task and requires considerate amount of courage. Last time I had to battle with oppressive heat and this time with long distances. If you head towards rural hinterland ,you will mark notable differences and further ahead if you reach far flung areas ( with very limited accessibility ) the journey will be tougher. And yet become more pleasing to the eye.
I was in Bihar to continue working in space of social enterprise .Our aim is to provide efficient and relatively cheap sources of light, in areas which have very limited electricity. Even though our lights are extremely robust and inexpensive it has been an arduous task. The learning’s have been immense. The way rural market works quite different from an urban/semi urban market. And in rural markets as well, we are talking about people who are at the bottom of pyramid . Questions arise in how do you reach out to this market ? How do you substantiate the cost of such a customer ? Are you able to change their social patterns ? Can you market ? How do you promote your product ? And whether ,most importantly will the people embrace your new technology and product ?
Social entrepreneurship is more than a just a glamorous sector. The easier part is to predict and based on prediction talk numbers , be a part of seminars, fellowships, make pitches to investors, do research , write proposals and have coffee . The difficult part is to implement the above in the field.