Building a classic
First, the work must focus on matters of great importance, identifying fundamental human problems and providing some sort of guidance for dealing with them. Second, it must address these fundamental issues in ‘beautiful, moving, and memorable ways,’ with ‘stimulating and inviting images.’ Third, it must be complex, nuanced, comprehensive, and profound, requiring careful and repeated study in order to yield its deepest secrets and greatest wisdom. One might add that precisely because of these characteristics, a classic has great staying power across both time and space.
Originally not intended as an advice for photographers whatsoever , but I think this could easily serve as a remind of how a good and compelling story must be.
From Richard J. Smith’s The “I Ching”: A Biography. Via Brain Pickings.