How to build your WordPress Blog and improve its SEO functionality
Firstly, I am not coming from an agency. In fact I work as a photojournalist in India and have a deep interest in technology and internet. Hence I have been maintaining a wordpress blog since 2011 and have a website since 2008. Saying so, my website has now become quite old, so much so it does n’t have social media buttons added to it (but still does the job). Therefore I decided to update them both –the blog and the website. I am sharing some steps here as it might help someone who also intends to do something similar.
a) As freelance photojournalist much of our time actually goes in marketing rather than taking images (that’s right!!) Hence it is important to update all the social media handles. Seems primary, but still we at times miss out. For eg. I linked my blog with Insta feed, fb with Insta feed and Instagram with my website. I might further add instead of being jack of all be a master of one. For me I am focusing on Instagram as my primary social media handle.
b) I updated my WordPress Blog- Yoast seems to be a good tool to do so. We will see how it works as day’s progress, but for it seems to be right.
c) Again for Blog, when to go to primary setting of wordpress , check on Pinging . You can add to the list wordpress blog provides. It is all organic and not spamming. I learnt about pinging when I deep dived in improving my wordpress blog and it seems helpful.
d) Work on your theme you want –I used Hueman theme and updated the widgets.
e) Needless to say check on Google Webmaster and Google Analytics for SEO. Do note Google Websmaster is now Search Console .It can get confusing at times. Check on crawling, XML,Metatags, and so on . For keywords on Google Analytics, check the keyword tool master by Google. You might find a lot of online tools for generating keywords. My recommendation is to find your keywords basis the post and focus on unique keywords rather than spamming.
Finally, I would recommend everyone to be original and build up on original content. There’s no substitute for the same. Also when one is working on SEO and website, give it time rather than outsourcing the work to an agency.
Hope this is food for thought . Would be great to hear your tips and practice them.